THE CHALLENGES OF TRANSMEDIA STORYTELLING IN PLOT 28 (2013) Characteristics of transmedia storytelling: a personal approach

Javier HERNÁNDEZ RUÍZ

doi:10.24193/subbeph.2018.1.05

Authors

Javier HERNÁNDEZ RUÍZ PhD Professor, Facultad de Comunicación y Ciencias Sociales de la Universidad San Jorge, Zaragoza, Spain. Email: ihernandez@usj.es. https://orcid.org/0000-0003-3857-6171

DOI:

https://doi.org/10.24193/subbeph.2018.1.05

Keywords:

transmedia, storytelling, PLOT28

Abstract

In a communication era where the “narrative turn” is on the present, managed by storytelling and digital technology, the paper presents, briefly, the characteristics of the identity of transmedia storytelling, continuing with introduction and analysis of Plot 28, the first transmedia universe of Total Fiction format, a pioneer project in Spanish transmedia storytelling.

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