TRANSMEDIA USAGE IN THE SELF-HELP INDUSTRY

Mădălina  HODOROG

Authors

Mădălina HODOROG PhD Candidate, Faculty of Political, Administrative and Communication Sciences, Babeș-Bolyai University, Cluj-Napoca, Romania. Email: hodorog_madalina@yahoo.com.

Keywords:

transmedia storytelling, transmedia branding, self-help, motivational speakers

Abstract

This paper explores how motivational speakers use different media in order to transmit their messages to their target audience by using transmedia elements. The analysis focuses on audience and market, media platforms and genres, narrative, world building, structure and extensions. The significance of the research is meaningful for journalists, media scholars and consumers, as it provides substantial insight into how transmedia storytelling and transmedia branding are experienced on different channels.

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