TAGGING BEHAVIOR IN TUTORIALS ON YOUTUBE: A CASE STUDY APPROACH

Abstract

This paper discusses the tagging techniques used by the owner of a popular YouTube channel that prides themselves with creating tutorials in many domains. In the context of the rising self-help movement, it examines the relationships between these descriptive keywords, other fields that might help attract viewers, such as title or featured image, and the actual content of the videos. A corpus of over three hundred video materials was taken into consideration with this purpose. The study finds that when adding tags, the user visibly prefers certain parts of speech over others. Furthermore, tags, title and images are generally strongly correlated, but the content either lacks most of the terms mentioned in them or represents them by other means.