SOCIAL JOURNALISM: QUALITATIVE AND QUANTITATIVE APPROACHES

Abstract

The identification of frequency and of the way to approach social problems in media in the Republic of Moldova becomes important for determining the functions and the role of social journalism in contemporary media environment. Moreover, this offers research opportunities of the current potential of the print media that covers social issues and of its development trends, which allows the implementation of media practices, whose goal are to make the role of social journalism more efficient in the process of forming public perceptions about social problems and in the orientation of the social attention in relation to them. The study of social journalism is especially important in the context of major social changes, when all the social attentions and the existing system of values in society are changing, or, exactly this type of journalistic product influences all individuals and social groups, as well as all the fields of their social activities. The research of social journalism is an up-to-date problem that is motivated by the fact that in the Republic of Moldova all the changes continue to be manifested in all the fields and at all the levels of our life.