ALAOUI, A., & SULIKASHVILI, N. (2022). DOES WORD-OF-MOUTH’S EFFECT ON PRODUCTS/BRANDS DIFFER BETWEEN COUNTRIES? A COMPARATIVE STUDY OF ENGLAND AND RUSSIA. Studia Universitatis Babeș-Bolyai Europaea, 67(1), 283–314. https://doi.org/10.24193/subbeuropaea.2022.1.12