INCENTIVES FOR SUSTAINABLE ENTREPRENEURIAL INTENTIONS OF YOUTH WITH HIGHER EDUCATION STUDIES IN ROMANIA

Renata Dana NIȚU-ANTONIE; Emőke-Szidónia FEDER; Kristina STAMENOVIC

doi:10.24193/subbnegotia.2022.1.02

Authors

Renata Dana NIȚU-ANTONIE West University of Timișoara, Timișoara, Romania, Faculty of Economics and Business Administration, Dept. of Marketing and International Economic Relations, renata.nitu@e-uvt.ro
Emőke-Szidónia FEDER West University of Timișoara, Timișoara, Romania, Faculty of Economics and Business Administration, Dept. of Marketing and International Economic Relations, emoke.feder@e-uvt.ro https://orcid.org/0000-0002-8942-5093
Kristina STAMENOVIC West University of Timișoara, Timișoara, Romania, Faculty of Economics and Business Administration, kristina.stamenovic@e-uvt.ro https://orcid.org/0000-0002-2144-1396

DOI:

https://doi.org/10.24193/subbnegotia.2022.1.02

Keywords:

sustainable entrepreneurial intention, sustainable entrepreneurship, environmental values, theory of planned behavior, entrepreneurial event theory.

Abstract

The performed empirical study identified some factors that lead to the encouragement and stimulation of sustainable entrepreneurial intentions, by integrating the variables from the theory of planned behavior in the model of the entrepreneurial event, adapted to the context of sustainable entrepreneurship. For a sample of 170 students of the Faculty of Economics and Business Administration within the West University of Timisoara, the empirical results showed that: perceived desire and feasibility for sustainable entrepreneurship are direct antecedents of sustainable entrepreneurial intentions; the individual attitude regarding entrepreneurship, subjective norms and behavioral control determine the perceived desire and feasibility regarding sustainable entrepreneurship, under the conditions of environmental values influence. The increase of respondents’ number and the inclusion of additional variables in the research model, with moderating or mediating role, would allow the obtained results to be generalized for young people with university studies who have taken entrepreneurship courses through their academic curriculum and would guide to an expansion of research on stimulating factors of sustainable entrepreneurial intention.

Article history: Received 20 Nevember 2021; Revised 15 December 2021; Accepted 7 January 2022; Available online 30 May 2022; Available print 30 May 2022.

JEL Classification: L26, Q56.

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