THE INFLUENCE OF ORGANIZATIONAL CULTURE IN STRATEGIC TRANSFORMATION THROUGH MERGERS AND ACQUISITIONS CASE STUDY: FOOD INDUSTRY IN ROMANIA

Abstract

The business environment is a living organism that is continuously moving and evolving. To perform in this dynamic environment, companies need to increase existing resources, including through mergers and acquisitions. Mergers and acquisitions in Romania have had significant growth in recent years, and among the most dynamic sectors of the economy is the food industry. During the pandemic, according to Global Data, M&A in the Food Sector dropped 38%, however, it is expected that the trend will increase in the next few years. The experience proves that, despite their popularity, many mergers and acquisitions are not successful because they anticipate synergies that are not fulfilled. In addition to strategic fit, there is a strong relationship between the success of an organizational transformation and the organizational culture. The present study tries to identify the mechanism that ensures the success of the transformation process through mergers and acquisitions. The research aims to identify the models and mechanisms that ensure the success of the transformation process, from an organizational culture perspective. Finally, summarizing the results of this research, we could suggest helpful interventions in the organization going through mergers and acquisitions. In this way, businesses can limit the negative effect of the transformation processed and improve their chances of performance.

JEL Classification: G34, L2