NEW APPROACHES TO VALUE CREATION IN THE TOURISM SECTOR - THE CIRCULAR ECONOMY

Abstract

The circular economy is an alternative economic model to the current linear economy. The main feature of the circular economy is to preserve the value of resources. The circular economy generates indisputable environmental benefits, social benefits and added value for companies, aspects necessary to guarantee resource sustainability and ecological diversity in a globalized, complex and often unpredictable global context. Despite the fact that tourism plays an important role in the economic development of tourist regions and in the integration of these economies in the process of globalization, it puts great pressure on natural resources and the environment. Tourism activity generates environmental impacts and economic impacts. The aim of this paper is to analyze the future tendencies of tourism, how the circular economy can create value for the tourism sector and the steps to be followed to create a sustainable model. The society we live in has exhausted the resources needed to meet the future needs of an increasingly affected planet. Tourism is a sector sensitive environmentally, because while exploiting resources for its economic development, compromising their future growth. For this reason, it is very important to adopt tourism practices that promote respect for the planet - Earth, because we destroy our home and today we are already living the consequences and the circular economy is born of the real need to save the planet we live on. Change is the key to a sustainable model. Today there are endless opportunities, we need to rethink our current system and open up to new perspectives through innovation and creativity.

JEL classification: Z32, L83, Q01, Q56