AN IMPROVED RESIN SUPPLY CHAIN FRAMEWORK FOR MALAYSIA AUTOMOTIVE INDUSTRY – CASE STUDY OF A FOREIGN CAR MAKER

Rosman ROSDAN; Mohd. Yusof SHA’RI

doi:10.24193/subbnegotia.2019.2.06

Authors

Rosman ROSDAN Razak Faculty of Technology and Informatics, University Teknologi Malaysia. *Corresponding author, rosdan99@gmail.com
Mohd. Yusof SHA’RI Razak Faculty of Technology and Informatics, University Teknologi Malaysia, sha’ri@utm.my

DOI:

https://doi.org/10.24193/subbnegotia.2019.2.06

Keywords:

Supply chain framework, localization, Malaysian automotive industry & resin.

Abstract

Objective: The purpose of this paper is to investigate the current resin supply chain model of a foreign car maker in Malaysia by studying the resin supply chain of Company A. A conceptual model is proposed for the improvement of current resin supply chain model of Company A. Methodology: A case study of Company A supply chain model is observed and analysed based on quality, cost and delivery (QCD) process. A conceptual framework is proposed to Company A on achieving target cost. Results: The proposed frameworks established for enhancing the current resin supply chain model. Implication: This research presents a conceptual resin supply chain framework to describe the significance of current supply chain model against the improved supply chain model. The study is particularly useful for foreign car manufacturer mainly Japanese car makers to identify the advantages of improved supply chain model on achieving better costing for localisation. This paper gives valuable reference to Japanese car makers to consider the adoption of conceptual supply chain model in Malaysian automotive industry.

JEL classification: F60; F63

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