KULCSÁR, E. and CRENGANEȘ, C.-I. 2019. THE END PRODUCT OF THE IMAGINE DRAGONS’ AND LADY GAGA’S MUSIC, OR THE NATURE OF MARKETING MIX IN THE MUSIC INDUSTRY. Studia Universitatis Babeș-Bolyai Negotia. 64, 3 (Sep. 2019), 45–60. DOI:https://doi.org/10.24193/subbnegotia.2019.3.03.