HRISTOVA, S., MILEVA, I. and BUNDALESKA, E. 2022. SYNERGY EFFECT: HOW TO CAPTURE VALUE IN THE BUSINESS STRATEGY? A CASE OF IT BUSINESSES IN NORTH MACEDONIA. Studia Universitatis Babeș-Bolyai Negotia. 67, 4 (Dec. 2022), 5–22. DOI:https://doi.org/10.24193/subbnegotia.2022.4.01.