BEJAN, B.M. 2023. THE ROLE OF SELF-ESTEEM IN THE BUYING DECISION PROCESS. A THEORETICAL APPROACH. Studia Universitatis Babeș-Bolyai Negotia. 68, 1 (Mar. 2023), 67–80. DOI:https://doi.org/10.24193/subbnegotia.2023.1.04.