KULCSÁR, E.; BALÁZS, B.; BADI, N.; BEDER, C.-T.; OPRA, O.; SZABÓ, B.; SZABÓ, N. STRENGTHS AND WEAKNESSES OF (INTER)NATIONAL BRANDS: IKEA, L’ORÉAL, STARBUCKS AND FORD, BASED ON THE OPINION OF CONSUMERS. Studia Universitatis Babeș-Bolyai Negotia, [S. l.], v. 65, n. 1, p. 69–94, 2020. DOI: 10.24193/subbnegotia.2020.1.04. Disponível em: http://193.231.18.162/index.php/subbnegotia/article/view/2500. Acesso em: 19 nov. 2024.