KULCSÁR, E. .; FILIP, B. V. . What Makes a Brand Successful? A Case-study of Musette Brand. Studia Universitatis Babeș-Bolyai Negotia, [S. l.], v. 69, n. 3, p. 29–37, 2024. DOI: 10.24193/subbnegotia.2024.3.02. Disponível em: http://193.231.18.162/index.php/subbnegotia/article/view/7514. Acesso em: 15 oct. 2024.