TAJIRI, Fumiaki, Ana DAMASCHIN, Cristian VLAD, Tudor TOMOS, and Anne STENROS. “ENGINEERING COMMUNICATIONS AND CULTURAL SYMBOLS FOR CORPORATE REBRANDING – A CASE STUDY ON THE DEVELOPMENT OF THE ‘METLIFE WAY’ IN JAPAN”. Studia Universitatis Babeș-Bolyai Negotia 64, no. 4 (December 30, 2019): 27–49. Accessed November 25, 2024. http://193.231.18.162/index.php/subbnegotia/article/view/2664.