TAJIRI F, DAMASCHIN A, VLAD C, TOMOS T, STENROS A. ENGINEERING COMMUNICATIONS AND CULTURAL SYMBOLS FOR CORPORATE REBRANDING – A CASE STUDY ON THE DEVELOPMENT OF THE “METLIFE WAY” IN JAPAN. Studia UBB Negotia [Internet]. 2019 Dec. 30 [cited 2024 Sep. 19];64(4):27-49. Available from: http://193.231.18.162/index.php/subbnegotia/article/view/2664