BEJAN BM. THE ROLE OF SELF-ESTEEM IN THE BUYING DECISION PROCESS. A THEORETICAL APPROACH. Studia UBB Negotia [Internet]. 2023 Mar. 30 [cited 2024 Sep. 19];68(1):67-80. Available from: http://193.231.18.162/index.php/subbnegotia/article/view/5105