MONTEIRO CASTANHEIRA, B.; SILVA, S. C. E. .; CARVALHO MARTINS, C. WHAT DO MANAGERS THINK ABOUT THE SUCCESS POTENTIAL OF CRM CAMPAIGNS?. Studia Universitatis Babeș-Bolyai Oeconomica, [S. l.], v. 64, n. 2, p. 33–52, 2019. DOI: 10.2478/subboec-2019-0008. Disponível em: http://193.231.18.162/index.php/subboeconomica/article/view/2717. Acesso em: 5 oct. 2024.