MONTEIRO CASTANHEIRA, Bruna, Susana Costa E SILVA, and Carla CARVALHO MARTINS. 2019. “WHAT DO MANAGERS THINK ABOUT THE SUCCESS POTENTIAL OF CRM CAMPAIGNS?”. Studia Universitatis Babeș-Bolyai Oeconomica 64 (2):33-52. https://doi.org/10.2478/subboec-2019-0008.