BÎRLEA O-M. “CUTENESS” (“KAWAII”) AS “MYTH” IN JAPANESE ADVERTISING DISCOURSE. Studia UBB Philologia [Internet]. 2020 Mar. 20 [cited 2024 Nov. 25];65(1):41-55. Available from: http://193.231.18.162/index.php/subbphilologia/article/view/1570