BETWEEN SCIENCE POPULARIZATION AND MOTIVATIONAL INFOTAINMENT: VISUAL PRODUCTION, DISCURSIVE PATTERNS AND VIEWER PERCEPTION OF TED TALKS VIDEOS

Authors

  • Radu MEZA Lecturer PhD, Department of Journalism, Faculty of Political, Administrative and Communication Sciences, Babeș-Bolyai University, Cluj-Napoca, Romania. Email: meza@fspac.ro. https://orcid.org/0000-0002-6837-9606
  • Constantin TROFIN Assistant Professor PhD, Department of Journalism, Faculty of Political, Administrative and Communication Sciences, Babeș-Bolyai University, Cluj-Napoca, Romania. Email: trofin@fspac.ro. https://orcid.org/0000-0001-7224-4061

Keywords:

visual production, discursive patterns, online videos, infotainment, science communication, computational linguistics

Abstract

This research tries to explore the popular TED talk video format by analysing the technical aspects of the visual production and discursive patterns in the verbal content in relation to the most popular ratings applied by the users. Our analysis shows how the visual production format uses direction and editing to convey information and emotion. The results also point towards an increasing trend favouring inspiring emotional human interest stories of personal experience, besides the informative academic treatment of science, technology or design.

References

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STUDIA UBB EPHEMERIDES, Volume 60 (LX), No. 2, December 2015

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Published

2015-12-30

How to Cite

MEZA, R. ., & TROFIN, C. . (2015). BETWEEN SCIENCE POPULARIZATION AND MOTIVATIONAL INFOTAINMENT: VISUAL PRODUCTION, DISCURSIVE PATTERNS AND VIEWER PERCEPTION OF TED TALKS VIDEOS. Studia Universitatis Babeș-Bolyai Ephemerides, 60(2), 41–60. Retrieved from http://193.231.18.162/index.php/subbephemerides/article/view/4606

Issue

Volume 60, No. 2, December 2015

Section

Articles

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