BOOK REVIEW: Richard D. Lewis, ‟When Cultures Collide”, Third Edition: Leading Across Cultures, London, Nicholas Brealey Publishing, 2006, 624 p.

Abstract

Living in a century when human interactions are animated by accessible modern technology represents the vital occasion for people of diverse backgrounds to initiate, even unconsciously, a paramount of upbringing aimed at constructing contexts focused on multidimensional dynamics. Whether I am talking about business, politics or arts, everywhere I turn my attention to has at least one element of inter-national or multi-cultural. But by beetling the architecture of the global socio-cultural scene, it becomes easier to observe that most individuals are brimmed with stereotypes and misleading conceptions. As a result of these findings, Richard D. Lewis – a British cross-cultural specialist – publishes the reviewed book in an unprecedented 3rd edition which may be considered a continuous fundamentum inconcussum for those who seek to gain an introductory stock of knowledge upon various handsets, customs, and communication and relationship dimensions of each culture across the world.