ASSESSING COMPETITIVENESS IN AGRIBUSINESSES. THE CASE OF HOLIV ECOPLANT
DOI:
https://doi.org/10.24193/subbnegotia.2021.2.05Keywords:
agribusiness, competitiveness, competitiveness polygon.Abstract
The strategic position of the agriculture is the result of ensuring the necessary food, health, life. Agribusiness is refereeing to the mutuality between water, air, land, subsoil resources, and more and more efficient technologies. The increasing demands for agricultural products require firm’s competitiveness. The perpetual change of the environment determines agribusinesses to identify and focus on their competitive advantages. This topic becomes an important research area in business strategy. The paper analyses the particularities of the agribusiness ecosystem. The principal purpose of the research is to identify the competitiveness vectors for Romanian agribusiness firms and to determine firm level competitive advantages. An exploratory research was performed using secondary data analysis for marketing macro environment analysis and the case study method to formulate strategies and tactics for improving competitiveness and performance of agribusiness firms. The case of Agrind SA and Holiv Ecoplant is considered, and the competitiveness polygon is developed as an instrument to formulate positioning strategy.
JEL classification: M31, Q13
References
Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2018), Marketing an Introduction, 4th edition, Pearson Education Limited
Chait, J. (2014), Agribusiness. About money, available at: http://organic.about.com/od/organicdefinitions/g/Agribusiness-Definition-Of-Agribusiness.htm, (accessed on January 4th, 2021)
Davis, J. H. (1955), Business responsibility and the market for farm products. Address to Boston Conference on Distribution, 17 October 1955, JDP, NAL
Davis, J. H. (1956), From agriculture to agribusiness, Harvard Business Review, 34, 107–115
Davis, J.H., Goldberg, R.A. (1957), A Concept of Agribusiness, Division of Research, Graduate School of Business Administration, Harvard University
Dobrescu M., (2019), Positive Prospects for Organic Food and Agriculture in Romania, GAIN (Global Agricultural Information Network) Report, available at: https://fas-europe.org/downloads/99/romania/1272/organic-market-romania-2019.pdf, (accessed on January 17th, 2021)
Downey, W.D., Erickson, S.P. (1987), Agribusiness Management, McGraw-Hill, 1987
van Fleet, D. (2016), What is Agribusiness? A Visual Description, Amity Journal of Agribusiness, Amity University, Arizona State University, Tempe, United States, available at: https://amity.edu/UserFiles/admaa/203Viewpoint.pdf, (accessed on January 6th, 2021)
Golban, A. (2013), Evaluarea metodelor de determinare a competitivităţii unităţilor agricole, Universitatea Agrară de Stat din Moldova, available at: https://ibn.idsi.md/ro/vizualizare_articol/100943, (accessed on February 10th, 2021)
Goldberg, R. A. (1974), Agribusiness management for developing countries – Latin America, Ballinger Publishing Company.
Hassanzoy, N. (2019), What is agribusiness, Faculty of Agriculture, Kabul University, available at: https://www.researchgate.net/publication/332570862_What_is_agribusiness, (accessed on January 26th, 2021)
Molema, M., Segers, Y., Karel, E. (2016), Introduction: Agribusiness Clusters in Europe, 19th and 20th Centuries, Tijdschrift voor Sociale en Economische Geschiedenis, Amsterdam vol. 13, Iss. 4, (2016): 1-16, available at: https://search.proquest.com/openview/36406d831a703aa909ad30fb21492f0a/1?pq-origsite=gscholar&cbl=2040268, (accessed on January 15th, 2021)
van Rooyen, J., Boonzaaier, J. (2016), Competitiveness in the Agribusiness Environment, University of Cyprus, Centre for Agribusiness Stellenbosch University, available at: https://www.ucy.ac.cy/pr/documents/%CE%91rticles_speeches/2016/Speeches_/2016/JOHAN_VR_PAPER_22_Oct_16.pdf, (accessed on January 10th, 2021)
Sachitra, V., Chong, S.-C. (2016), Firm Level Competitive Advantage in the Agricultural Sector: A Research Agenda, Department of Commerce, University of Sri Jayewardenepura, Sri Lanka; Finance Accreditation Agency, Malaysia, available at: https://www.researchgate.net/publication/301693018_Firm_Level_Competitive_Advantage_in_the_Agricultural_Sector_A_Research_Agenda, (accessed on February 7th, 2021)
Sachitra, V. (2017), Review of Competitive Advantage Measurements: Reference on Agribusiness Sector, Management and Science University, Malaysia and Department of Commerce, University of Sri Jayewardenepura, Sri Lanka, available at: https://www.journaljsrr.com/index.php/JSRR/article/view/22748, (accessed on January 7th, 2021)
Ţimiraş, C. L. (2017), Evoluţia Marketingului Agroalimentar din România în contextul extinderii Uniunii Europene, PhD Thesis, Academiei de Studii Economice Bucureşti, available at: http://cadredidactice.ub.ro/timirascatalina/files/2011/03/Tendinte-in-evolutia-mk.agroalim.in-Romania-Timiras-L.pdf, (accessed on January 26th, 2021)
*** Cambridge Dictionary, available at: https://dictionary.cambridge.org/dictionary/english/agribusiness, (accessed on February 25th, 2021)
*** Wikipedia, available at: https://en.wikipedia.org/wiki/Business_cluster#Concept, (accessed on February 25th, 2021)
*** Wikipedia, available at: https://en.wikipedia.org/wiki/Agribusiness#Studies_and_reports, (accessed on February 25th, 2021)
*** Agence BIO/Many European sources, Organic Farming and Market in the European Union (2019), available at: https://www.agencebio.org/wp-content/uploads/2020/04/Organic_farming_market_EU_2019.pdf, (accessed on February 25th, 2021)
*** FAO (Food and Agriculture Organization of the United Nations) - Max Foster (2018), Hazelnuts: world production, by major producing country, available at: https://pbs.twimg.com/media/D9tsFhQUYAEGxCn.png, (accessed on February 26th, 2021)
*** FAO (Food and Agriculture Organization of the United Nations) - Tilasto (2018), Romania: Hazelnuts, production quantity (tons), available at: https://www.tilasto.com/en/topic/geography-and-agriculture/crop/hazelnuts/hazelnuts-production-quantity/romania, (accessed on February 26th, 2021)
*** Mordor Intelligence (2019), Global Hazelnut Market - Growth, Trends and Forecast (2020 - 2025), available at: https://www.mordorintelligence.com/industry-reports/global-hazelnut-market, (accessed on February 26th, 2021)
*** Ordonanța nr. 26/2000, available at: http://mmuncii.ro/j33/images/Documente/Legislatie/Assistenta-sociala-2018/OG_26_2000_la_18-01-2018.pdf, (accessed on February 26th, 2021)
*** Legea nr. 1/2005, available at: https://lege5.ro/Gratuit/gy4tinrz/legea-nr-1-2005-privind-organizarea-si-functionarea-cooperatiei, (accessed on February 26th, 2021)
*** Ordonanța nr. 37/2005, available at: https://lege5.ro/Gratuit/g4ytmojw/ordonanta-nr-37-2005-privind-recunoasterea-si-functionarea-grupurilor-si-organizatiilor-de-producatori-pentru-comercializarea-produselor-agricole-si-silvice, (accessed on February 27th, 2021)
*** Situații financiare anuale, Ministerul Finanțelor Publice, available at: https://www.mfinante.gov.ro/infocodfiscal.html, (accessed on February 27th, 2021)
*** Statista - Global Marketing Associates (2020), Global organic market: export opportunity analysis, available at: http://www.globalmarketing1.com/food-beverage/global-organic-market-export-opportunity-analysis/, (accessed on February 27th, 2021)
*** Ziarul Financiar (octombrie, 2019), Conferința ZF Agribusiness 2019, available at: https://www.zf.ro/companii/conferinta-zf-agribusiness-2019-agricultura-devina-motorul-principal-economiei-agricultura-devina-motorul-principal-economiei-fermierii-asocieze-transforme-materia-prima-produs-finit-18515464, (accessed on February 27th, 2021)
*** Ziarul Financiar (octombrie, 2019), Grupul Adama cumpără 10% din compania Agricover, distribuitor de inputuri agricole, controlat de Jabbar Kanani, disponibil onlinehttps://www.zf.ro/companii/retail-agrobusiness/grupul-adama-cumpara-10-din-compania-agricover-distribuitor-de-inputuri-agricole-controlat-de-jabbar-kanani-18496152, (accessed on February 27th, 2021)
*** Wall-Street (septembrie, 2019), Agricultura la raport: top 10 cele mai mari companii din sectorul agricol, available at: https://www.wall-street.ro/articol/Agricultura/244507/agricultura-la-raport-top-10-cele-mai-mari-companii-din-sectorul-agricol.html#gref, (accessed on February 25th, 2021)
*** Tharawat Magazine (iulie, 2019), Top Ten Agribusiness Companies in the World, available at: https://www.tharawat-magazine.com/facts/top-ten-agribusiness-companies/, (accessed on March 3rd, 2021)
*** CB Insights (May, 2017), The Ag Tech Market Map: 100+ Startups Powering The Future Of Farming And Agribusiness, available at: https://www.cbinsights.com/research/agriculture-tech-market-map-company-list/, (accessed on March 3rd, 2021)
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 Studia Universitatis Babeș-Bolyai Negotia
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
