EXTENDED MARKETING MIX (7Ps) AND HRM RECRUITING. HOW TO SELL A JOB

Aurelian SOFICĂ; Smaranda COSMA

doi:10.24193/subbnegotia.2018.3.01

Authors

Aurelian SOFICĂ Lecturer, Dr., Babeș‐Bolyai University, Faculty of Business, Cluj‐Napoca, Romania, aurelian.sofica@tbs.ubbcluj.ro
Smaranda COSMA Professor, Dr., Babeș‐Bolyai University, Faculty of Business, Cluj‐Napoca, Romania, smaranda.cosma@tbs.ubbcluj.ro https://orcid.org/0000-0003-3875-9656

DOI:

https://doi.org/10.24193/subbnegotia.2018.3.01

Keywords:

human resource management, marketing, employee branding, marketing mix, extended marketing mix, employment marketing mix.

Abstract

The need to merge marketing and human resource management gained momentum in the last two decades. The paper addresses the extended marketing mix, or the 7Ps of marketing, identifies and operationalize specific HRM components that fit this framework. Employment marketing mix (EMM) offers a framework on which, in a social constructionist manner, real and useful tools can be developed.

JEL classification: M51, M31

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