IS LOVE IN THE AIR?

Authors

  • Erika KULCSÁR Faculty of Economics and Business Administration, Babeș-Bolyai University of Cluj-Napoca, Romania, e-mail: erika.kulcsar@ubbcluj.ro
  • Brigitta BOGYOR Undergraduate student in Economics, Faculty of Economics and Business Administration, Babeș-Bolyai University of Cluj-Napoca, Romania, e-mail: brigittabogyor@yahoo.com
  • Maria Denisa CSIKI Bachelor of Economics, Faculty of Economics and Business Administration, Babeș-Bolyai University of Cluj-Napoca, Romania, e-mail: csiki.deni@gmail.com
  • Edina TÖRÖK Bachelor of Economics, Faculty of Economics and Business Administration, Babeș-Bolyai University of Cluj-Napoca, Romania, e-mail: trk.edina@yahoo.com

DOI:

https://doi.org/10.24193/subbnegotia.2021.1.04

Keywords:

destinations, wedding and honeymoon tourism, advertisements, hotels.

Abstract

Love and romance have always been very popular in the history of mankind, as a result of which participation in romantic tourism is not new to tourists. The best known types are the wedding and honeymoon tourism. It is also a known fact that changes in the macro environment have a significant impact on tourism. Terrorist acts, particular speeches of a politician, the instability of the political environment, forms of governments can affect the number of tourists visiting a given country. Of course, the natural environment can also significantly influence the entrepreneurial spirit of tourists, not only in a negative but also in a positive way: disaster tourists travel specifically to places where there has already happened or may happen a natural disaster. However, a pandemic is a phenomenon which impact on tourism is a dramatic one. The aim of this paper is to answer the following questions: (1) can the demand for romantic tourism be perceived via advertising campaigns made during the pandemic? Furthermore, (2) what are the criteria of differentiation of the most popular four-star hotels for wedding venues or accommodation compared to their rivals? More specifically, what can create the added value of hotels?

JEL classification: M37, L83

References

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Tourism worldwide, Statista, 2020

Data collected - using Google's web search engine (accessed time interval: 02.09.2020 – 01.10.2019) :

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* (Table 1, Table 3)

https://hotel.ebdestinations.com/hotel/hu/barcelo-budapest.en-us.html?aid=808942;label=europeanbd-button-romantic-budapest;sid=4bb0c2e9585b21c07a71f48455b7652d

https://hotel.ebdestinations.com/hotel/hu/monastery-boutique-budapest.en-us.html?aid=808942;label=europeanbd-button-romantic-budapest;sid=4bb0c2e9585b21c07a71f48455b7652d

https://hotel.ebdestinations.com/hotel/hu/stories.en-us.html?aid=808942;label=europeanbd-button-romantic-budapest;sid=4bb0c2e9585b21c07a71f48455b7652d

https://hotel.ebdestinations.com/hotel/hu/clark-budapest.en-us.html?aid=808942;label=europeanbd-button-romantic-budapest;sid=4bb0c2e9585b21c07a71f48455b7652d

** (Table 2, Table 4)

https://hotel.ebdestinations.com/hotel/hu/the-three-corners-lifestyle.en-us.html?aid=808942;label=europeanbd-button-romantic-budapest;sid=4bb0c2e9585b21c07a71f48455b7652d

https://hotel.ebdestinations.com/hotel/hu/callas-house.en-us.html?aid=808942;label=europeanbd-button-romantic-budapest;sid=4bb0c2e9585b21c07a71f48455b7652d

https://hotel.ebdestinations.com/hotel/hu/maison-budapest-budapest.en-us.html?aid=808942;label=europeanbd-button-romantic-budapest;sid=4bb0c2e9585b21c07a71f48455b7652d

https://hotel.ebdestinations.com/hotel/hu/moments-budapest.en-us.html?aid=808942;label=europeanbd-button-romantic-budapest;sid=4bb0c2e9585b21c07a71f48455b7652d

STUDIA UBB NEGOTIA, Volume 66 (LXVI), No. 1, March 2021

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Published

2021-03-30

How to Cite

KULCSÁR, E., BOGYOR, B., CSIKI, M. D., & TÖRÖK, E. (2021). IS LOVE IN THE AIR?. Studia Universitatis Babeș-Bolyai Negotia, 66(1), 79–92. https://doi.org/10.24193/subbnegotia.2021.1.04

Issue

Volume 66, No. 1, 2021

Section

Articles

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