Volume 65, No. 1, 2020

STUDIA UBB NEGOTIA, Volume 65 (LXV), No. 1, March 2020

Volume 65, No. 1, March 2020, ISSUE DOI: 10.24193/subbnegotia.2020.1

DOI: https://doi.org/10.24193/subbnegotia.2020.1

Published: 2020-03-31

Full Issue

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Articles

THE IMPACT OF STUDENTS’ INTERNATIONAL MOBILITY ON GLOBAL CITIZENSHIP IDENTITY DEVELOPMENT – A THEORETICAL APPROACH

Adina Letitia NEGRUSA, Cristiana HOREA

7-25
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THE IMPACT OF TOURISM ON ECONOMIC DEVELOPMENT – A CROSS-COUNTRY PERSPECTIVE

Oana Ruxandra BODE, Emanuel Emil SĂVAN, Oana Adriana GICĂ

27-46
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NEW PERSPECTIVES ON THE PRIORITIES AND CHALLENGES OF THE INTERNAL AUDIT FUNCTION

Ana Monica POP

47-68
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STRENGTHS AND WEAKNESSES OF (INTER)NATIONAL BRANDS: IKEA, L’ORÉAL, STARBUCKS AND FORD, BASED ON THE OPINION OF CONSUMERS

Erika KULCSÁR, Blanka BALÁZS, Norbert BADI, Csilla-Tima BEDER, Ottilia OPRA, Brigitta SZABÓ, Nóra SZABÓ

69-94
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