OVERVIEW ON SOCIAL MEDIA USER BEHAVIOR DURING THE COVID-19 PANDEMIC: FROM FEAR OF MISSING OUT AND SOCIAL NETWORKING FATIGUE TO PRIVACY CONCERNS
DOI:
https://doi.org/10.2478/subboec-2022-0007Keywords:
social media; social networking sites; user perceptions; COVID-19 pandemicAbstract
Social networking sites and social media serve as vital avenues of interaction among people all over the world as well as essential platforms for the distribution of information. Companies, like individuals, embrace social networks as a non-formal way to engage with their customers and suppliers, gather information about their online behavior, and offer personalized content. Both scholars and managers from various organizations looking to increase their competitive edge or market shares have an interest in the impact that social networks have on human behavior. Because of this, the current research seeks to investigate how users perceive a wide range of concepts related to using social networking sites, including fear of missing out (FoMO), social networking fatigue, information and communication overload, ubiquitous connectivity and peer communication, and privacy concerns. The authors also examined users' intentions to continue using social networking sites despite the COVID-19 outbreak in order to ensure a more thorough understanding of the research topic. The findings aim to provide a better knowledge of how users see interaction on social networks in their daily lives as well as an overview of user perspectives on the terms mentioned above.
JEL classification: I00, I12;
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