EFFECTIVE COMMUNICATION AS A SUCCESS FACTOR IN PROJECT MANAGEMENT IN AN UNIVERSITARY CONTEXT

Roxana-Denisa  MICLEA; Tudor  IRIMIAȘ

doi:10.2478/subboec-2023-0015

Authors

Roxana-Denisa MICLEA Faculty of Economics and Business Administration, Babeș-Bolyai University, Cluj-Napoca, Romania. Corresponding author: tudor.irimias@econ.ubbcluj.ro.
Tudor IRIMIAȘ Department for Economics and Business Administration (German Line of Study), Faculty of Economics and Business Administration, Babeș-Bolyai University, Cluj-Napoca, Romania. Email: tudor.irimias@econ.ubbcluj.ro. https://orcid.org/0000-0002-0844-5886

DOI:

https://doi.org/10.2478/subboec-2023-0015

Keywords:

project management; effective communication; higher education projects

Abstract

This paper examines the effectiveness of communication of university students with high school students from all over the country. We look to provide a deeper understanding of how effective communication contributes to the success of a project in the sector of education and we identify some strategies that contribute to the improvement of some key aspects of communication. Thus, we have analyzed the importance of communication both inside and outside the team using three qualitative methods: project case study, document analysis and in-depth interviews with project participants. Our results are relevant for the potential new project participants, but also for the stakeholders in the public education sector in general, who aim to foster the bridge between university and pre-university education. We finally address conclusions and recommendations, which may serve as a guide for future participants and those who want to know how they can benefit from better communication in similar projects.

JEL Classification: M14, H43, I23

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