MOTIVATIONS OF OPTING FOR THE PRESCHOOL AND PRIMARY SCHOOL PEDAGOGY MAJOR IN UNIVERSITY STUDENTS. BENCHMARKS FOR A STRATEGIC MANAGEMENT IN THE PROMOTION OF THE SPECIALIZATION

Authors

DOI:

https://doi.org/10.24193/subbpsyped.2019.2.04

Keywords:

educational marketing, marketing strategy, vocational specialization, pedagogical major

Abstract

The present study is an attempt to highlight the main reference points for a marketing program focused on the promotion of the pedagogical higher education majors, by taking into consideration of the main reasons and information sources that the present students used in their decision process that lead to the selection of these majors. After analyzing the essential constructs of the educational marketing, by contrasting them with the ones specific to general marketing, we reported the results of a qualitative investigation carried on through a questionnaire and a focus group. Both information sources and data contributed to the foregrounding of a possible personalized marketing plan.

References

Kotler, Ph, Fox, K. (1985). Strategic Marketing for Educational Institution. Prentice Hall, USA.

Maringe, F., Gibbs, P. (2009). Marketing Higher Education, Open University Press, McGraw-Hill Education, England.

Mazzarol, T. (1998). Critical success factors for international education marketing, in International Journal of Educational Management, 1998, vol 12, Iss 4.

Platis M., Baban, E.G. (2010), The role of Marketing in The Education’s Process, Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), [1128-1132].

STUDIA UBB PSYCHOL.-PAED., Volume 64 (LXIV), No. 2, December 2019

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Published

2019-12-30

How to Cite

GLAVA, C. (2019). MOTIVATIONS OF OPTING FOR THE PRESCHOOL AND PRIMARY SCHOOL PEDAGOGY MAJOR IN UNIVERSITY STUDENTS. BENCHMARKS FOR A STRATEGIC MANAGEMENT IN THE PROMOTION OF THE SPECIALIZATION. Studia Universitatis Babeș-Bolyai Psychologia-Paedagogia, 64(2), 81–93. https://doi.org/10.24193/subbpsyped.2019.2.04

Issue

Volume 64, No. 2, December 2019

Section

Articles

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Copyright (c) 2019 Studia Universitatis Babeș-Bolyai Psychologia-Paedagogia

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